ERIC RHEEM

PGA, DIRECTOR OF PRO SHOP OPERATIONS

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Eric Rheem, PGA, serves as Director of Pro Shop Operations for Brooke Management Group, providing leadership and oversight of the retail and golf-shop operations across BMG's portfolio. He also serves as Head Golf Professional at Harbor Links Golf Course, where he has spent more than a decade developing extensive experience in golf operations, merchandising, customer service, staff management, instruction, and tournament operations.

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Eric is a graduate of the Professional Golfers Career College, where he studied Golf Management and developed a comprehensive foundation in golf facility operations and the business of golf. He went on to earn PGA Class A status and has competed in professional golf events throughout his career.

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In his expanded role with BMG, Eric oversees pro shop operations and works with facility managers and golf professionals to establish consistent standards for merchandising, inventory management, product selection, purchasing, displays, pricing, staffing, and customer service. He helps evaluate sales performance and inventory needs across BMG's facilities while ensuring that each golf shop maintains a professional appearance and a merchandise mix appropriate for its individual customer base.

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Eric's combination of PGA expertise and hands-on experience operating a high-volume public golf facility provides BMG with dedicated leadership over an important component of the customer experience.